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New York, New York, United States
Onsite
Available
DualEntry is building the OS for finance.
Every business needs a financial system of record, yet the world's largest fintech market ($220B+) still runs on software from the 1990s, with no new entrants in 30 years. DualEntry's AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk.
In just 2 years we've raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies.
We hire outliers. We're looking for people with a track record of accomplishing difficult things, whether through their careers or achievements outside of work. You'll find leaders, colleagues who've competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community - because that's what it takes to reinvent a $220B industry.
📍 Location: New York City HQ, 7 World Trade Center
You'll build DualEntry's Reseller channel from the ground up. Many resellers built their businesses on legacy platforms like NetSuite and Sage Intacct; they are actively looking for a modern alternative to bring to their book. Your job is to source the right resellers whose existing book overlaps with our ICP, and stand up a repeatable motion with them.
Note: implementation is handled by our in-house CX team. This role is focused on the sales side of the reseller motion; sourcing, activating, and expanding VAR partners.
Your role includes:
Sourcing the right resellers; identify VARs whose existing book of business sits in our ICP (venture-backed SaaS $3M to $75M ARR)
Standing up a repeatable motion; design the reseller partnership model, negotiate commercials, and build the playbook for how new resellers activate and produce
Owning our presence at reseller-ecosystem events (SuiteWorld, Sage Intacct Advantage, Acumatica Summit, etc.) and running our own reseller onboarding gatherings
Designing the reseller program structure: certification requirements, tiered rate cards, and margin / incentive design
Managing resale motions end-to-end: partner-led deal registration, ICP alignment, deal support, and conflict resolution with direct sales
Setting clear expectations with partners on product fit and ideal customer profile, and correcting misalignment early
Managing partner agreements from strawman to signature, balancing structural fairness with commercial outcomes
3 to 6 years in channel sales, VAR / SI partner management, or reseller programs; ERP or fintech channel experience strongly preferred, ideally sourcing VARs whose existing book overlaps with a specific ICP
Understanding of reseller economics: margin, services revenue, and why a firm bets its practice on a platform
Experience designing or operating partner tiers, rate cards, or certification programs, and building the playbook for how new resellers activate and produce
Strong commercial judgment on partner-fair deal structure and agreements, from strawman to signature
Skill at managing channel conflict between direct and partner-led sales, including deal registration and ICP-alignment processes
Comfortable representing the company at reseller-ecosystem events (e.g., SuiteWorld, Sage Intacct Advantage, Acumatica Summit) and running your own partner gatherings
Data-driven and experimental mindset
Nice to Have
Existing relationships in the NetSuite, Sage Intacct, Acumatica, or mid-market ERP reseller ecosystem
Experience running a reseller program at a mid-market fintech or ERP company
Familiarity with deal registration and PRM tooling
Experience at an early-stage (Seed to Series B) company
Significant equity ownership in one of the top AI companies in the world
You’re joining early and will grow with DualEntry
Your feedback shapes the product directly
High-speed, high-trust environment with high expectations
Caelahn joined DualEntry to build the partnerships function from zero; inherited 323 partner conversations, defined our 4-channel taxonomy, and stood up the attribution and program infrastructure to activate and scale across all four channels in his first 8 weeks. He's now launching Technology, Advisory, Resellers, and Private Equity in parallel.
Equity: $40,000 - $65,000
Base Salary: $120,000 - $200,000
Commission: $30,000 - $60,000 (uncapped)
Medical, dental & vision insurance
One Medical membership
Mental health support (Talkspace)
Fertility & family-building support (Kindbody)
Virtual healthcare (Teladoc Health)
401(k)
Commuter benefits
Learning & development budget for courses, certifications & language learning
Unlimited AI tokens
AI skills development & enablement
Visa & permanent residence sponsorship
Relocation support for employees moving to New York
Flexible PTO (27 days, including public holidays)
Collaborative, in-office culture with no bureaucracy
Snacks, drinks, team events & more
Partnerships is how AI-native ERP wins. The legacy players took 30 years to build their networks. We're doing it at Series A, and we're going to make DualEntry the default across every finance ecosystem.
Caelahn Bullen, Strategic Partnerships Lead
