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Kuala Lumpur, Malaysia
Onsite
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.


Position Title: Territory Manager
Reports to: Country Sales Manager
As Territory Manager, you will lead the commercial growth of BD APM’s portfolio in your assigned region by developing therapeutic markets, cultivating strategic customer relationships, and driving sales across both consumables and capital products. You will be instrumental in shaping regional market expansion and increasing share of voice through solution-oriented engagement and data-driven sales execution.
Key Responsibilities
Act as the primary point of contact for assigned territory/customers within the business unit, applying deep knowledge of hemodynamic monitoring, cardiovascular anatomy, pathology, and physiology to represent BD APM products effectively
Develop and maintain strong, influential relationships with key decision-makers, clinical stakeholders, and purchasing authorities to strengthen BD APM’s market position
Identify sales opportunities and unmet needs within existing customer accounts, executing tactical plans aligned to regional strategies to achieve business objectives
Lead the sales cycle from opportunity identification to closure, collaborating cross-functionally to deliver customer-centric solutions
Maintain comprehensive understanding of competitors, market dynamics, and account-specific challenges to proactively defend and expand market share
Fulfill additional duties as required in alignment with team and organizational priorities
Own and manage assigned territories and customer accounts to achieve sales targets and business objectives for BD Advanced Patient Monitoring (APM) solutions.
Build strong relationships with clinicians, procurement teams, and key decision-makers to drive product adoption and customer loyalty.
Utilize clinical expertise in hemodynamic monitoring and cardiovascular physiology to promote BD APM technologies and provide high-quality clinical support.
Identify, develop, and convert new business opportunities while expanding utilization within existing accounts.
Deliver product demonstrations, customer training, and live case support to drive successful implementation and sustained usage.
Monitor market trends, competitor activities, and customer needs to inform territory strategies and business growth plans.
Maintain accurate sales forecasting, CRM records, and account plans while collaborating with internal and external stakeholders to achieve business goals.
Education and Experience
Bachelor's degree required
Minimum 5 years of progressive sales experience, with a strong preference for medical devices industry exposure
Experience in pharmaceutical sales is valued and welcomed
Additional Skills:
In-depth knowledge of BD APM’s product portfolio and competitor offerings
Strong understanding of BU strategy, commercial models, and the healthcare ecosystem within assigned territory
Ability to work independently while managing multiple priorities in a high-performance, fast-paced environment
Exceptional attention to detail and analytical thinking to assess customer needs and recommend appropriate solutions
Advanced influencing and communication skills to impact buying decisions with tact and professionalism
Proven ability to build internal and external partnerships that drive value across touchpoints
Commitment to upholding company protocols related to environmental health, safety, and ethical compliance.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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