Panamá, Provincia de Panamá, Panamá
Onsite
Job Description :
About us:
With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.
Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.
Join us and play your part in making life’s moments mean a little more.
About the function:
Supply Chain & Manufacturing is where our brands are made, moved and delivered to the world.
With over half of our people working across more than 100 sites, this is a complex, large-scale operation that brings together production, logistics, engineering and supplier partnerships.
It’s fast-paced and hands-on, with teams working together to ensure quality, efficiency and sustainability at every stage. From sourcing ingredients to getting products into customers’ hands, you’ll play a role in delivering the brands people know and love.
About the role:
Role Profile
Value Creation Manager – LAC
Channel / Scope
Regional (LAC) – Brazil, Mexico, Colombia, South LAC and CCV. COGS competitiveness, network sourcing, localisation and value-creation programmes across Core, value spirits and RTDs
Team
Individual contributor; leads through cross-functional squads and PMO governance (no direct reports)
Location
Preferably based in a LAC hub – Brazil, Mexico, Panama
2. Purpose of the Role
The Value Creation Manager exists to unlock sizeable, structural volume and value growth that positively impacts the LAC P&L. The role identifies, sizes and drives the "big bets" that can reshape the region's cost base and competitiveness — from network sourcing redesign and localisation of the imported portfolio to competitor cost benchmarking and capacity unlocks — and turns them from ideas into funded, delivered programmes.
In the new operating model, the role is the regional engine for structural value creation in Supply Chain. It complements the LAC productivity (ERACE) team: while ERACE drives the recurring productivity pipeline, the Value Creation Manager focuses on larger, cross-market and cross-functional opportunities that require scenario design, business cases, stakeholder alignment and programme management. It also leads the agenda to free up organisational capacity (Stop, Simplify, Automate, Reduce), so that teams can focus on the work that creates value.
3. Market Context
LAC is a diverse and price-sensitive region, with markets ranging from large, locally-producing operations (e.g. Brazil) to import-dependent, multi-country clusters (South LAC, CCV). Value spirits, local standard spirits and RTDs are growing segments where local competitors operate with structurally lower cost bases, while a significant part of the portfolio is imported and exposed to FX volatility, tariffs and long lead times. In this context, sustained growth depends on the ability to compete on cost and service in the segments that matter — making cost competitiveness, smart sourcing and localisation a strategic lever, not only a productivity exercise.
4. Decision Making
Value creation pipeline & prioritisation
Decides the methodology, business-case standards and prioritisation criteria for the regional value-creation pipeline. Recommends which big bets to pursue, their sequencing and resourcing.
Final prioritisation and investment approval sit with the LAC Supply Chain Director and LAC Supply Chain LT; aligns with Market CS Directors and Finance on P&L phasing.
Network sourcing & localisation
Recommends sourcing and localisation scenarios (own, TPO, partner) based on cost, service and dependency-reduction criteria, including transition plans.
Decisions with cross-market, capex or global network impact are escalated to the LAC Supply Chain Director and aligned with Global Supply, Technical and Procurement through formal governance.
Cost competitiveness & target costing
Decides the analytical approach for competitor reverse cost engineering and proposes target COGS for priority categories (RTDs, value whisky, local standard spirits).
Validates targets and pricing assumptions with Market Commercial and Finance teams; BOM and specification changes follow Global Technical and Procurement standards.
Capacity release (Stop, Simplify, Automate, Reduce)
Decides the agenda, cadence and tracking of the capacity-release programme; recommends what to stop, simplify or automate.
Changes to internal controls, policies or systems require approval from Internal Controls, Finance and process owners.
5. Functional & Leadership Responsibilities
6. Key Outputs / Deliverables
7. Key Interfaces
LAC Supply Chain Director
Reports into; aligns on value-creation priorities, pipeline and escalation of decisions requiring regional LT approval.
Market Customer Supply (CS) Directors
Co-owns identification and delivery of big bets in each market; partners to unlock capacity and implement sourcing changes.
LAC Productivity (ERACE) team
Integrates pipelines, avoids double counting and aligns on tracking and governance of savings.
Commercial, Marketing & Innovation
Aligns on market pricing realities, portfolio priorities and innovation needs (formats, sizes, ABV, liquids).
Finance (Regional & Markets)
Partners on COGS and P&L modelling, business-case validation, capex and benefit tracking.
Global Procurement, Technical & Planning
Works on product tramlining, supplier negotiations, BOM standardisation and global network implications.
Make (own sites / TPOs) and external partners
Assesses capabilities, capacity and cost; supports transition of sourcing changes and new partner onboarding.
8. Experience and Required Qualifications
9. Success Measures / KPIs
Value delivered
Incremental gross profit and COGS savings delivered (US$, annual and run-rate), validated by Finance and reflected in the LAC P&L.
Pipeline health
Size of the identified value-creation pipeline vs annual target, and conversion from idea to approved business case to implementation.
Cost competitiveness
Reduction of the COGS gap vs competitor benchmarks in priority categories (RTDs, value whisky, local standard spirits).
Service level to markets (OTIF)
Improvement of X points in On Time In Full (OTIF) to markets driven by structural projects (e.g. sourcing network reorganisation), measured vs baseline before implementation.
Localisation
Reduction in dependency on the imported portfolio (% of volume or NSV sourced locally) and lead-time reduction in redesigned sourcing flows.
Programme delivery
Initiatives delivered on time and benefits realised vs approved business cases.
Capacity released
Hours and/or cost freed up through the Stop, Simplify, Automate, Reduce agenda.
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.
Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.
Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type :
RegularPrimary Location:
Panama CityAdditional Locations :
Mexico City, Sao PauloJob Posting Start Date :
2026-10-21Want to know if this job is worth applying to?
