Are you a veterinary medicine professional looking for the next step in your career, while staying within the industry? VERG Brooklyn is seeking a Veterinary Marketing & Outreach Coordinator to join its growing team, playing a pivotal role in expanding our referral network and enhancing our brand presence within our community.
This role best suits someone who has spent multiple years working in veterinary hospitals and has a keen understanding of specialty and emergency medicine. Your job will be to prioritize developing and maintaining relationships with our referring veterinarians while supporting marketing efforts to attract new clients by promoting VERG’s emergency and specialty medicine services.
VERG is a state-of-the-art 24-hour Emergency and Specialty hospital with board-certified specialists in each department. We take immense pride in our highly skilled medical team and our unwavering commitment to the pets and families we serve. We’re looking for an outgoing people-person who loves to network and build local relationships to join us! This position is salaried and requires the candidate to spend time in our hospital in Brooklyn, NY, as well as engage in regular local travel to hospitals within our referring community. This is a Monday-Friday role with typical hours of 9am-5pm, and does require the occasional evening or weekend event.
Key Responsibilities
- Relationship Building: Develop and maintain strong relationships with referring veterinarians and practices through regular communication, visits, and meetings.
- Outreach Programs: Implement and manage referral outreach programs and initiatives to drive specialty and emergency patient referrals to VERG.
- Educational Events: Organize and coordinate continuing education (CE) events, lunch-and-learns, and other educational opportunities for referring veterinarians.
- Resource Development: Collaborate with EVG Marketing to create and distribute informational materials and newsletters about VERG’s services, specialties, and referral processes.
- Feedback Management: Collect and manage feedback from referring veterinarians to continuously improve the referral experience.
- Reporting: Track and report on referral sources, patterns, and trends to the Hospital Administrator and Director of Strategic Marketing.
- Social Media Management: Collaborate with EVG Marketing to oversee VERG’s social media profiles, creating engaging posts, responding to comments, and monitoring analytics to track performance.
- Email Marketing: Design and execute email marketing campaigns for both clients and referral communities.
- Event Coordination: Help plan and execute promotional events, webinars, and community outreach programs to boost brand awareness.
- Market Research: Collaborate with EVG Marketing to conduct market research to identify trends, target audiences, and competitive analysis to inform marketing strategies.
- Performance Analysis: Collaborate with EVG Marketing to monitor and analyze the effectiveness of marketing campaigns using tools like Google Analytics and social media insights.
- Collaboration: Attend network-wide marketing strategy meetings, work closely with the Hospital Administrator, Director of Strategic Marketing/Marketing Specialists, other team members/departments to align marketing efforts with overall business goals.
Qualifications:
- 4+ years of experience within the veterinary industry, preferably within specialty and/or emergency medicine.
- Marketing or outreach experience is strongly preferred.
- Must be personable, engaging, and comfortable speaking with new connections as a representative for VERG
- Comfort with various forms of communication, including social media, online platforms, email marketing, and electronic media
- Strong attention to detail with an interest in finding creative solutions and paths forward for marketing and referral networking
Benefits:
- Competitive salary
- Health, dental, and vision insurance
- 401K plus match
- Paid time off and holidays
- Employee pet care discounts
- Opportunities for professional development and career growth
If you would like to work for a hospital that gives you the platform to do amazing things, we would love to learn more about you!
But first, check us out!
Our website: https://www.verg-brooklyn.com/
Our FB Page: https://www.facebook.com/VERGBrooklyn/
VERG Brooklyn is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
US Pay Range
$70,000—$80,000 USD
