Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
About Binance VIP & Institutional Team
Built by the world's largest digital asset exchange by trading volume, Binance VIP and Institutional offers access to digital asset solutions for VIP clients and institutions. We work closely with a wide range of market participants, including individual traders, high-frequency trading (HFT) and proprietary trading firms, hedge funds, asset managers and family offices, market makers and brokers, investment banks, and more. Join us to be part of a team that provides top-tier services to the most influential players in the crypto industry.
Our team serves the most sophisticated trading users and participants in the trading and investment industry and we offer you an opportunity to build your portfolio of clients alongside Binance and amongst top colleagues. Work remotely in a global team that covers all parts of the world, where you will get to travel and meet and attract your clients at bespoke events. If you thrive in a fast paced and high pressure environment, we encourage you to apply in!
About the role
We are looking for a motivated and bilingual sales person to join our VIP team covering the SEA market. This is a hybrid role combining Key Account Coverage (KAC) - providing dedicated client service to existing VIP clients and Sales - driving new VIP onboarding and market acquisition.
You'll be the on-the-ground presence in SEA, supporting our VIP client base while actively identifying and onboarding new high-value traders.
There will be a clear target on new business — you will be measured on both client service quality and new VIP onboarding performance.
Responsibilities
Key Account Coverage (Client Services)
- Build and maintain trusted relationships with a portfolio of existing VIP clients in SEA.
- Act as the primary point of contact for day-to-day client queries, issue resolution, and product support.
- Analyse user behaviour and trading patterns to identify upsell opportunities and hidden client needs.
- Coordinate with internal teams (Compliance, Product, Security) to ensure smooth client servicing.
- Prepare client analysis reports and track the status of key accounts.
Sales & Business Development
- Identify, prospect, and onboard new VIP clients from the SEA market with clear KPIs on new business acquisition.
- Conduct outreach via LinkedIn, local communities, and existing networks to build a pipeline of potential VIP traders.
- Support the planning and execution of local VIP events (dinners, meetups, anniversary events).
- Prepare pitch materials, market updates, and competitive comparisons for client meetings.
- Monitor competitor activity and flag relevant market intelligence to the team.
Market Coverage
- Serve as the local eyes and ears on the ground in SEA, providing regular market feedback to the broader APAC team.
- Support regional initiatives across APAC where needed (e.g., ANZ events, cross-market campaigns)
Requirements
- Degree in Finance, Economics, Commerce, Statistics, Mathematics, or a quantitative trading-related field (candidates with relevant industry experience in lieu of a degree are also welcome).
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
- Solid understanding of cryptocurrency, macroeconomics, and financial trading concepts
- Strong communication, relationship-building, and problem-solving abilities; comfortable working independently in a fast-paced environment.
- Proficient with data tools/spreadsheets; familiarity with CRM systems is a plus
Nice to Have
- Existing network of crypto/stock traders who are potential VIP clients - particularly valuable if network includes quant trading or mathematical finance communities
- Personal exposure to trading (stocks, crypto, ETFs, or other financial instruments)
- Prior experience (or internship) in finance, technical sales, research, or client services
- Understanding of the local crypto trading community and market dynamics
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
