Web Program Specialist

Agency

Department

The Web Program Specialist must be a strong communicator, diplomat, problem-solving marketer, with a bias towards action. Serves as Campus Security Authority (CSA).

In office position located on Tarleton State’s main campus in Stephenville, Texas with normal work hours from Monday to Friday; from 8am to 5pm or as work requirements indicate, which may require work beyond normal business hours, weekends, and holidays. Some travel may be required.

Essential Duties/Responsibilities:

Site Launch and Web Update Process Improvement (30%)

·       Manages and refines the web project intake process.

·       Uses the 4P systems model (People, Product (i.e. web pages), Platform (i.e. WordPress or other), and Process) to ensure consistency, quality, and timeliness on web update deliverables (e.g. site launches, site refreshes, content updates, degree launches).

·       Reports on project statuses regularly and adjusts priorities as needed.

·       Holds post-mortem project recap discussions as needed to ensure continuous improvement in stakeholder engagement.

·       Works with executive director of web ops and other MarCom leadership to improve overall marketing operations processes.

·       Maintains website in accordance with marketing and branding program: site design, layout, content, navigation and overall web experience. Manages the webmaster@tarleton.edu inbox adhering to SLAs and ensuring the appropriate level of priority is given to all requests.

·       Coordinates and implements overall strategies relating to site layout, content priorities, and site usability.

·       Develops, implements, and maintains content management systems, search engine optimization, online multimedia and assists with social media integration.

·       Works with Performance Marketing Manager to ensure website is best optimized for paid marketing campaigns.

·       Works with outside vendors as needed on projects when additional web design, web development, and content creation resources may be needed.

MarCom Partner Relationship Management (25%)

·       Meets with university stakeholders to collect requirements for website updates, site launches/refreshes, program changes, degree launches, and/or other digital initiatives.

·       Drives project management of stakeholder digital initiatives from project discovery through stakeholder review and launch.

·       Assists with any Tarleton State web presentations that may be used internally or externally.

·       Consults, trains, coordinates, and mentors university content coordinators/editors on marketing strategies and best practices.

Digital Accessibility (20%)

·       Ensures adherence to web content style guidelines, branding guidelines, accessibility and copyright laws, policies, and procedures.

·       Manages the accessibility standard operating procedure and participates in executing the tasks assigned to Web Operations.

·       Owns process and execution of accessibility audits for public website.

·       Monitors and reports on our accessibility scores, putting a plan in place for continuous improvement.

·       Coordinates responses to Office of Civil Rights (OCR) requests related to accessibility.

·       Helps triage accessibility issues received through our website, working with digital accessibility officers to build and/or help communicate new solutions that improve usability for everyone.

Student Worker Development (15%)

·       Coordinates student worker hiring process (job posting, interview scheduling, orientation dates).

·       Responsible for onboarding student workers (space assignment, equipment, 30-60-90 plan).

·       Manages the work assignments, priorities, and oversees training of any student workers.

·       Maintains student worker calendar and time off reporting.

Marketing Operations Documentation (10%)

·       Builds and maintains library of standard operating procedures (SOPs); maintains knowledge base.

·       Develops training materials and job aides on marketing, web strategy, use of digital tools, and general professional development for internal stakeholders.

Minimum Qualifications

Required Education and Experience

·       Bachelor’s degree in marketing, computer science, management, or technical field or equivalent combination of education and experience.

·       Three years demonstrated experience in hands-on marketing account management for partners/clients, or program management; strong preference for product and/or portfolio management at an agency for multiple clients; Experience in website management (i.e. WordPress); Excellent project management, communication, teamwork and diplomacy skills.

Required Knowledge, Skills, & Abilities:

·       Strong problem-solving capabilities

·       Ability to thrive in an ambiguous environment with changing priorities

·       Familiarity with accessibility guidelines (WCAG 2.1 AA) and audit tools/plugins (e.g. Siteimprove, WAVE, Lighthouse)

·       Ability to maintain the security and integrity of critical infrastructure, which may include communications systems, computer network and systems, cybersecurity systems, electrical grid, hazardous waste treatment system or water treatment system.

Preferred

·       Master’s degree in marketing, computer science, management, or technical field

·       Online higher education experience preferred

·       Experience driving results through teams in highly matrixed organizations

·       Decisive, agile, strategic-thinking program manager with strong emotional intelligence

·       Solid understanding of digital marketing and the intersection with traditional marketing tactics (out-of-home, print, etc.)

·       Excellent MS Office skills with special emphasis on Excel and PowerPoint

·       Excellent Project Management skills (Asana or equivalent)

 Other Requirements:

·       Position must be onsite due to responsibilities in supervising intern workers.

·       Must be eligible to work in US.

·       Open to candidates outside DFW willing to relocate at their own expense.

·       Work hours: Mon-Fri; 8:00 AM – 5:00 PM or as work requirements indicate; This position may require work beyond normal business hours, weekends, and holidays.

·       Some travel may be required.

Compensation & Benefits

Salary: Commensurate with experience

Salary Range:

The target base annual salary range is $49,000 up to $53,900 and may be negotiable based on funding availability and candidate experience/skillset in relation to the minimum requirements of this position.

We are proud to offer a comprehensive benefits package for full-time and qualifying part-time employees. Our Careers Page offers an overview of the great benefits we offer; for detailed information visit our Benefits Information page.

Qualified candidates are encouraged to submit a completed application for consideration. Initial review of applications will begin immediately and continue until position is filled.

Application Procedure:

During the application process applicants have one opportunity to enter the requested information, upload documents and Submit the application. Applicants will not be able to make changes or add additional documents once the application materials have been submitted via "Submit" action.

Employment applications must include:

• Completed online application

• Cover Letter / Letter of Interest addressing qualifications

• Curriculum Vitae or Resume

• At least 3 current professional references and their full contact information

Applications received by Tarleton State University must have all job application data entered.  Failure to provide all job application data could result in an invalid submission and a rejected application.  “See resume” is not an acceptable entry in the job application.  Incomplete applications will not be considered.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.