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New York, New York, United States
Hybrid
Not Available
Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.
We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.
Job Summary:
PTZ Pet Insurance is seeking a Website Marketing Manager who will be responsible for developing and executing the digital experience strategy across DPIP North America’s partnerships portfolio of pet insurance brands, including ASPCA Pet Health Insurance, Figo, AKC Pet Insurance, Pets Plus Us, Employee Benefits, and future growth brands.
This individual will serve as the business owner for marketing websites and landing pages, overseeing website strategy, user experience, martech integrations, SEO and AI search optimization (AEO), performance measurement, and digital experience enhancements that drive traffic, leads, quotes, enrollments, and revenue.
Working cross-functionally with Brand Marketing, Performance Marketing, Content, Design, Analytics, Product, and IT, the Website Marketing Manager will lead website modernization initiatives, optimize conversion pathways, manage the website technology ecosystem, and ensure websites effectively support enterprise marketing campaigns and business goals.
Job Location: Hybrid, New York City preferred or Remote – USA
Main Responsibilities:
Website Strategy & Digital Experience
Martech & Technology Ownership
SEO & AI Search Optimization (AEO)
Campaign & Landing Page Enablement
Performance Measurement & Analytics
Cross-Functional Leadership
Basic Qualifications:
Preferred Qualifications:
Compensation:
National base pay range: $101,372 - $126,715 per year. New York base pay range: $166,367 - $207,960 per year. This is the range we reasonably expect to pay at hire. Placement within the range depends on job-related factors such as experience, skills, and certifications. This position is eligible for bonus. Base pay is one part of a total rewards package that includes the benefits listed below.
Interview Technology Notice:
Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process. By continuing with the interview, you consent to this use.
Text Messaging Notice:
If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply. You may opt out of text communications at any time by replying “STOP.”
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All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:
Comprehensive full medical, dental and vision Insurance
Basic Life Insurance at no cost to the employee
Company paid short-term and long-term disability
12 weeks of 100% paid Parental Leave
Health Savings Account (HSA)
Flexible Spending Accounts (FSA)
Retirement savings plan
Personal Paid Time Off
Paid holidays and company-wide Wellness Day off
Paid time off to volunteer at nonprofit organizations
Pet friendly office environment
Commuter Benefits
Group Pet Insurance
On the job training and skills development
Employee Assistance Program (EAP)
Interview Technology Notice:
Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process.
By continuing with the interview, you consent to this use.
Text Messaging Notice:
If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply.
You may opt out of text communications at any time by replying “STOP.”
