WPP Media: Senior Associate, Performance, Egypt

Role Summary and Impact

We are seeking a detail-oriented and results-driven Senior Associate, Performance, to join our dynamic team. In this role, you’ll lead the planning, execution, and optimization of cutting-edge paid media campaigns across a diverse range of digital platforms. Your strategic insights and expertise will have a significant impact on our clients' business growth, making you a key player in shaping the future of digital advertising in the region.

• Develop and present compelling paid performance proposals that showcase innovative solutions and drive client buy-in.
• Provide expert guidance and thought leadership across Paid Social, Paid Search, and Programmatic advertising channels.
• Consult with and guide the team to design and implement highly effective bidding strategies tailored to a diverse portfolio of clients in the MENA region.
• Collaborate closely with operations teams to ensure campaigns consistently achieve and exceed KPIs, providing proactive optimization guidance and troubleshooting support.
• Serve as the primary point of expertise in client discussions, confidently articulating complex bidding strategies and best practices in a clear and compelling manner.
• Lead client onboarding processes, providing comprehensive support for their technical setup across various bidding platforms.
• Cultivate strong, trusting relationships with clients by proactively identifying and delivering innovative solutions that help them achieve their unique business objectives.
• Prepare and deliver compelling Quarterly Business Reviews, consolidating key insights, highlighting successes, and providing data-driven recommendations for future growth.
• Act as the go-to resource for all things bidding, providing ongoing training, consultation, best practices, platform updates, and mentorship to team members across the organization.
• Lead cross-functional digital projects, such as data partnerships, attribution modeling initiatives, and Dynamic Creative Optimization (DCO) implementations.

Skills and Experience

• A minimum of 2-3 years of proven experience in a similar role within a fast-paced agency environment.
• Exceptional client relationship management skills and the ability to design and articulate effective bidding strategies.
• Strong critical thinking and problem-solving skills, with the ability to analyze complex data and develop actionable solutions.
• Exceptional leadership, communication, and presentation skills, with the ability to inspire and influence both internal teams and external clients.
• A deep understanding of the digital advertising landscape, including tracking ecosystems (MMP, Analytics360, Campaign Manager) and emerging technologies.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

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