Field and Channel Marketing Manager

Accountabilities

Own and manage the field and channel marketing strategy for Southeast Asia and India, partnering closely with regional sales leadership and global marketing teams.

Plan and execute regional marketing events, including major trade shows, executive roundtables, lunch-and-learn sessions, and virtual events.

Coordinate all aspects of event delivery, ensuring effective preparation, logistics, stakeholder engagement, and post-event follow-up.

Collaborate with sales leaders to identify priority events, establish objectives, increase attendance, generate meetings, and improve post-event conversion.

Develop and execute joint marketing programs with resellers and distribution partners in collaboration with channel sales teams.

Drive partner-sourced pipeline growth and revenue through targeted campaigns and co-marketing initiatives.

Monitor and analyze key performance indicators, including pipeline contribution, cost per meeting, cost per lead, and opportunity conversion.

Track campaign return on investment (ROI) and use performance insights to optimize regional marketing activities and budget allocation.

Work with global Alliances, Digital Marketing, Product Marketing, and Account-Based Marketing (ABM) teams to adapt campaigns and content to local market needs.

Maintain alignment between sales, channel, and global marketing stakeholders to ensure coordinated execution and maximize campaign impact.

Requirements:

3–5 years of experience in B2B field marketing and/or channel marketing, ideally within the SaaS or technology industry in a global organization.

Hands-on experience managing events and partner marketing programs from planning through execution and follow-up.

Experience coordinating event logistics, managing external vendors, and overseeing multiple marketing initiatives simultaneously.

Proficiency with Salesforce, HubSpot, and integrated marketing tools.

Ability to analyze marketing performance metrics, measure campaign effectiveness, and translate insights into actionable improvements.

Strong understanding of B2B sales pipelines, marketing funnels, lead generation, and opportunity conversion.

Excellent written and verbal communication skills in English, with the ability to build relationships and collaborate across teams and time zones.

Strong organizational skills and attention to detail, with the ability to manage competing priorities across multiple countries.

Comfort and fluency using modern AI tools, such as Claude and ChatGPT, in daily work to improve productivity, quality, and execution.

Preferred: Experience in the cybersecurity industry.

Willingness and ability to travel occasionally within India and Southeast Asia.

Flexibility to work across multiple time zones.

Benefits:

Opportunity to work in a dynamic, international technology environment.

Exposure to regional marketing strategy and collaboration with global teams.

Opportunity to build relationships with reseller and distribution partners across Southeast Asia and India.

Hands-on involvement in strategic demand generation, events, and channel marketing initiatives.

Opportunity to contribute to the growth of an innovative cybersecurity category.