Senior Director, Integrated Marketing

Accountabilities:

Serve as the primary client-facing marketing lead for an assigned portfolio of university partners and academic programs, developing trusted relationships and ensuring high levels of client satisfaction.
Lead the development, implementation, and optimization of integrated marketing and student recruitment strategies that support enrollment targets and institutional growth objectives.
Collaborate with media, demand generation, analytics, strategy, creative, and enrollment specialists to deliver coordinated, performance-driven marketing initiatives.
Continuously monitor campaign performance, identify improvement opportunities, and implement data-informed adjustments through testing, experimentation, and ongoing optimization.
Ensure all marketing campaigns and communications reflect each university's brand identity, positioning, and messaging requirements while maintaining authenticity and compliance.
Analyze marketing performance reports, dashboards, and market intelligence to identify trends, evaluate results, and develop actionable recommendations aligned with business objectives.
Translate complex marketing insights into clear strategic recommendations, executive-level presentations, and compelling narratives that facilitate stakeholder alignment and informed decision-making.
Partner with general managers and enrollment directors to coordinate marketing strategies, align priorities, and ensure consistent execution across university partnerships.
Build strong internal relationships with marketing subject matter experts, sharing best practices and identifying innovative approaches to improve marketing effectiveness.
Maintain an in-depth understanding of marketing products, processes, systems, and tools to deliver high-quality services and identify opportunities for operational improvement.
Leverage AI-powered tools and emerging technologies to streamline workflows, improve productivity, generate insights, and increase the scalability of marketing operations.
Supervise and support Brand and Planning Coordinators assigned to university partner portfolios, ensuring effective delegation, performance management, and delivery of objectives.
Mentor and develop Integrated Marketing team members, partnering with senior leadership to identify development opportunities and foster a culture of continuous learning, collaboration, and innovation.
Review marketing materials and client-facing content to ensure strategic consistency, accuracy, quality, and alignment with partner expectations.
Manage multiple projects, stakeholders, and deadlines while maintaining high standards of client service and operational excellence.
Requirements:
Bachelor's degree required.
Between 10 and 15 years of professional marketing experience, with substantial experience in higher education, education technology, or B2B2C business models.
Previous experience managing direct reports, including delegating responsibilities, providing guidance, developing talent, and supporting team performance.
Proven track record of developing, implementing, and optimizing successful integrated marketing strategies and campaigns.
Strong understanding of performance-driven marketing, student recruitment strategies, campaign optimization, media planning, and data-informed decision-making.
Demonstrated ability to build and maintain strong client relationships, serving as a trusted strategic advisor to senior stakeholders and external partners.
Excellent communication, presentation, and storytelling skills, with the ability to translate complex data and marketing insights into clear recommendations.
Experience building relationships across cross-functional teams and senior leadership, influencing stakeholders, and driving alignment across complex partnerships.
Previous experience reviewing marketing content and ensuring brand consistency, quality, and compliance with client requirements.
Strong organizational and project management skills, with the ability to manage competing priorities and multiple projects in a dynamic environment.
Ability to delegate effectively, coordinate colleagues and external vendors, and ensure timely follow-up and execution.
Familiarity with project management platforms such as Wrike or equivalent tools is an advantage.
Working knowledge of Google Workspace, including Docs, Slides, and Sheets.
Strong adaptability and problem-solving skills, with the ability to work effectively within a fast-paced, matrixed organization.
Demonstrated interest in innovation, emerging marketing technologies, and the practical application of AI to improve marketing performance and operational efficiency.
Additional role requirements:
Must reside within the continental United States and be legally authorized to live and work in the country throughout employment.
Must live within reasonable proximity to a major airport, as the position requires business travel to university partners of up to 20%.
Must have reliable, high-speed internet access and a quiet, organized home workspace suitable for virtual meetings and client-facing presentations.
Must be available during core business hours of 8:00 a.m. to 5:00 p.m. Pacific Time to collaborate with colleagues across U.S. time zones.
Benefits:
Competitive annual salary: Base salary ranging from $95,000 to $110,000 USD, depending on qualifications and experience.
Flexible work arrangements: Fully remote working opportunities, with the option to work from a dedicated office location.
Technology support: Company-provided computer and charger.
Retirement savings: 401(k) plan with employer matching contributions and potential equity opportunities.
Comprehensive healthcare: Medical, dental, and vision insurance coverage for employees and their families.
Mental health and well-being: Access to mental health resources, including Headspace, Talkspace, Calm, and an Employee Assistance Program (EAP).
Insurance protection: Employer-paid life and disability insurance, with additional voluntary coverage options for supplemental life, accident, critical illness, and hospital insurance.
Health and financial benefits: Health Savings Account (HSA), Flexible Spending Accounts (FSA), commuter benefits, and pre-tax savings options for eligible healthcare, dependent care, and commuting expenses.
Paid parental leave: Dedicated leave to support employees and their families.
Generous paid time off: Four weeks of paid vacation, ten paid holidays, and paid sick leave.
Monthly connectivity stipend: Financial support for mobile connectivity expenses.
Professional development: Annual education stipend to encourage continuous learning and career advancement.
Wellness initiatives: Access to employee wellness programs and resources.
Employee discounts: Access to an employee discount program.
Career growth: Opportunities for professional development, internal mobility, and long-term career progression.
Inclusive workplace: A collaborative environment that values diversity, individual perspectives, and equal opportunities for professional success.