Who We Are:
Being naked is the #1 most sustainable option. We're #2.
Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winning a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025, Circular by 2030,and pushing the whole industry forward along the way. Our work has gotten love in Drapers and Sourcing Journal, and TIME wrote about how great our CEO, Hali Borenstein, is. Basically, we're saving the Earth and looking damn good doing it.
We're a global brand with 50+ stores (and counting) around the world, and our own sustainable factory in LA. We innovate across categories like accessories, swimwear, and sleepwear, and we reach millions of people with campaigns like this, this and this.
None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.
And starting right now, we want to do all that with you.
Work Location/ Schedule: Hybrid from Los Angeles HQ
Job Title: Senior Director, Merchandising Strategy & Planning
As the Senior Director, Merchandising Strategy & Planning, you will lead one of the most strategic functions within Reformation’s Merchandising organization—owning how we plan, invest in, and scale our assortments end to end across every channel. Working in close partnership with Merchandising and Buying, you are responsible for translating merchandise strategy into clear, data-informed assortment, investment, and financial plans that drive both growth and margin.
This role sits at the intersection of brand vision, product strategy, and financial planning. You will own the investment framework behind the assortment and the in-season reads that turn it into action—guiding decisions around assortment structure, buy-type investment, receipt placement, full-price selling, markdown, and risk allocation. You’ll ensure we are putting the right bets in the right places—by category, channel, and moment—while maintaining the discipline and agility that power our test-and-iterate model as the business scales.
What You’ll Do:
Lead the Merchandising Strategy & Planning Function
- Own and evolve the end-to-end planning function, ensuring planning is a true strategic partner to Merchandising and Buying rather than a downstream inventory executor.
- Build, mentor, and manage a high-performing team of planners who think holistically about assortment, investment, and risk across channels.
- Establish a culture of curiosity, accountability, and fast, disciplined decision-making within the team.
Own Category, Assortment & Investment Strategy
- Partner with Merchandising and Buying to shape seasonal and annual assortment strategies, including depth, breadth, and mix by category and channel.
- Shape category architecture and the resulting assortment mix—including fabric and silhouette mix—as a direct output of category and assortment planning.
- Lead investment planning by buy type (core, seasonal, newness, fashion risk), ensuring dollars are intentionally allocated in line with brand and growth priorities.
- Translate merchandise vision into actionable receipt plans, balancing innovation with proven programs and financial targets.
- Guide decisions on where and when to place receipts across channels to maximize impact, flexibility, and speed to customer.
Own Financial Plans, OTB & Margin
- Develop and own merchandise financial plans and open-to-buy that align topline sales, margin, and inventory-productivity goals.
- Own gross margin end to end—effectively balancing IMU and full-price sell-through to achieve targets.
- Proactively own and drive full-price sell-through performance by identifying opportunities, developing solutions, and leading the implementation of actions and process changes to improve results.
- Own markdown strategy—timing, depth, and cadence—to protect margin and clear efficiently.
- Protect in-season open-to-buy liquidity so there is always capital to chase proven winners.
- Partner closely with Finance and Supply Chain to ensure plans are executable and appropriately risk-balanced.
Enable Omni-Channel Planning
- Take an omni-channel view of assortment and investment, ensuring cohesive strategies across e-commerce, retail, and wholesale while allowing for channel-specific nuances.
- Leverage all channels (direct, wholesale, offprice) to both maximize in-stock and minimize inventory risk (e.g., pooled replenishment stock).
Power the Test-and-Iterate Model with Data
- Leverage historical performance, test-and-learn data, and real-time reads to inform assortment decisions and adjust investment dynamically (e.g., recuts).
- Own the in-season read and chase economics that let us start small and chase big—concentrating investment into proven winners and exiting non-performers fast.
- Provide clear, actionable insights to Merchandising leadership around what’s working, where to lean in, and where to pull back.
- Develop planning narratives that connect data to strategy and decision-making.
Evolve Planning Tools, Systems & Process
- Continuously evolve planning tools, frameworks, and ways of working—including analytics and automation—to support faster decision-making and greater strategic impact.
- Help define how planning interfaces with Merchandising, Buying, and Supply Chain as the business scales.
- Champion clarity and simplicity in planning outputs so insights are easily understood and acted upon.
What You’ll Need:
- 10–15+ years of experience in Merchandise Planning, Assortment Planning, or related roles within retail or e-commerce, including senior people-leadership experience.
- Proven experience partnering closely with Merchandising and Buying teams to shape assortment and investment strategies.
- Strong command of buy-type architecture, assortment construction, open-to-buy, and risk allocation.
- Demonstrated ownership of gross margin, full-price sell-through, and markdown performance.
- Experience operating in a fast-cadence, test-and-react or chase/recut model.
- Strategic mindset with the ability to zoom out to category and business-level decisions while still grounding plans in data.
- Excellent analytical and storytelling skills—able to translate complex data into clear recommendations.
- A strong systems and tools orientation, with proficiency in planning systems, analytics tools, and financial modeling.
- Demonstrated people-leadership experience, with a track record of developing high-performing teams.
Compensation:
At Reformation, we believe in transparency and equity when it comes to compensation. For this role, the anticipated base salary range is $175,000 to $220,000 base salary plus bonus eligibility, depending on a variety of factors, including but not limited to relevant experience, skills, qualifications, and internal compensation equity.
This role may also be eligible for an annual discretionary bonus based on a range of factors, including company performance, department goals, and individual contributions. Bonus amounts and eligibility are not guaranteed and are determined at the company’s discretion.
Please note that compensation decisions are made thoughtfully and may vary from the listed range to reflect individual circumstances and evolving business needs. Our total rewards package also includes benefits, perks, and opportunities for growth that contribute to overall compensation.
Benefits & Perks:
- Eligible employees get employer-sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.
- We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees.
- We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned (fancy way to say sustainable) funds.
- We’re a mission-based company with offices in LA, NYC and London, as well as a global retail team, which means you’ll get to collaborate with people all around the world.
- You’ll get access to fertility care support through Carrot, and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.
- We care about the causes our employees care about so we donate to community efforts on a yearly basis.
- We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!
Reformation is proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team that reflects the world we want to live in. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status—in accordance with applicable international, federal, state, and local laws.
If you require accommodations during the application or interview process, please let us know. We’re here to ensure you have what you need to show up as your best self.
Still don’t know if you should apply? We get it—studies show that many women and individuals from historically underrepresented communities hold back from applying unless they meet every single requirement. At Reformation, we’re all about growth, not gatekeeping. If you’re passionate about the role and excited about making fashion more sustainable, we’d love to hear from you. If this role doesn’t totally excite you, consider applying to our general application.
Want some more?! - Sustainability, Forbes, Fast Company
California Applicant Privacy Notice found here
