Job Description
Role Summary
The Senior Specialist, Business Insights & Analytics (BIA) is a strategic analytics partner supporting commercial, marketing, and omnichannel decision-making across priority therapeutic areas.
This role transforms complex internal and external data into clear, actionable insights that shape brand strategy, customer engagement, sales effectiveness, and business performance.
Acting as a data translator, the Senior Specialist BIA bridges business needs with analytics, data science, market research, and technology teams.
The role contributes actively to a data-driven culture, ensures alignment with global analytics frameworks, and may mentor junior analysts while collaborating within the international BIA community.
Primary Responsibilities
1. Business & Commercial Insights
- Analyze current and historical performance data to identify trends, opportunities, and risks across brands, campaigns, customers, and channels.
- Provide fact-based recommendations to support marketing strategy, sales execution, forecasting, and omnichannel effectiveness.
- Translate complex analytics into clear narratives tailored to senior and nontechnical stakeholders.
- Deliver ad-hoc analyses to support strategic and operational decision making.
2. Performance Measurement & Reporting
- Contribute to the design of dashboards and standard reports tracking KPIs related to brand performance, sales force effectiveness, and customer engagement.
- Ensure consistency, equity, and robustness of KPIs across therapeutic areas and functions.
- Monitor campaign, brand, and omnichannel performance, highlighting insights and opportunities.
- Continuously improve reporting processes in collaboration with IT, global teams, and external partners.
3. Advanced Analytics & Synthesis
- Leverage advanced analytics outputs (e.g. forecasting, segmentation, spend optimization) to enrich insights and recommendations.
- Partner closely with Data Science teams to contribute to or interpret predictive models when relevant.
- Support business planning and forecasting accuracy through analytical input and scenario analysis.
- Identify and integrate new data sources such as primary or secondary Market Research.
- Partner with IT, Data Stewards, and external providers to ensure data quality, integrity, and governance.
- Support compliant data usage in line with local and global policies (e.g. GDPR, market research standards).
4. AI-Enabled Productivity & Insights
- Embraces AI as a core capability and proactively identifies opportunities to apply AI solutions to business challenges and operational processes.
- Champions the responsible adoption of AI, balancing innovation with governance, compliance, and ethical considerations.
- Uses AI tools to augment analysis, decision-making, content development, and workflow execution, improving team productivity and business impact.
- Contributes to and supports the design and implementation of AI-enabled solutions that deliver measurable value and accelerate business outcomes.
5. Cross-Functional Collaboration & Enablement
- Act as a trusted analytics partner to Marketing, Sales and DHH Capabilities Enablement teams.
- Collaborate within the global BIA community to share best practices and ensure strategic alignment.
- Contribute to data literacy initiatives and mentor junior analysts where applicable.
Qualifications & Experience
- Master’s degree in Business, Economics, Statistics, Data Science, or related field
- 5+ years in analytics or data analysis (regulated industry preferred)
- Commercial, marketing, or sales support experience required; pharma/healthcare a plus
- Advanced skills with Excel, SQL, Tableau, Power BI; Python/R knowledge is beneficial
- Working knowledge of AI and GenAI technologies, including responsible and compliant use within a business environment.
- Experience leveraging AI tools to improve productivity, analysis, content development, and decision-making.
- Ability to interpret complex data, deliver actionable insights, and communicate effectively
- Strategic problem solver with strong business acumen and storytelling skills
- Collaborative team player experienced across business and technical teams
- Adaptable and willing to learn new tools and approaches
- Professional English for global collaboration is required; fluency in local language is preferred
Required Skills:
Advanced Analytics, Advanced Analytics, Analytics Insights, Benefits Management, Business Analysis, Business Decisions, Business Needs, Business Process Improvements, Complex Analysis, Customer Engagement, Data Literacy, Governance Management, Marketing Effectiveness, Marketing Management, Marketing Performance Management, Market Opportunity Analysis, Measurement Reporting, Performance Metrics, Predictive Analytics, Program Management, Sales Performance, Scenario Planning, Stakeholder Relationship Management, Strategic Analysis, Strategic Planning {+ 2 more}
Preferred Skills:
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
Hybrid
Shift:
Valid Driving License:
Hazardous Material(s):
Job Posting End Date:
10/11/2026
*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
